GIORGIO ARMANI - I WILL (2026)
CREDIT : MUSIC / PRODUCTION
DIRECTOR : Todd Field
It’s been twenty years since Armani released a new men’s fragrance and we were asked to work on the global marketing campaign for ‘I Will’. The advert features their brand ambassador Jonathan Bailey and is directed by Academy nominated director Todd Field. The track that the film makers chose to have covered was the omnipotent ‘Bitter Sweet Symphony’ by the Verve and features fantastic vocals from British / LA based singer / songwriter Harvey Brittain.
We were tasked with keeping the essence of the original and increasing the drama to fit the beautiful cinematography and Jonathan’s performance.
Jonathan Bailey : https://www.instagram.com/jbayleaf
Harvey Brittain : https://www.instagram.com/harveybrittain